Letter 2

For Attorneys and CPAs

Alan Advisor

200 Main St.

City, State, Zip                             ____________________

                                                   (Date)

Dear Alan,

Frequently, you are asked by your clients to review contemplated life insurance purchases.  Unfortunately, the insurance industry has developed a real knack for making life insurance policies difficult to compare.

Recently, we acquired computer software that simplifies these comparisons. Not only are different types of policies compared, but term insurance or no-insurance alternatives can be part of the study.

I'll call in a few days to arrange a mutually agreeable time to show you details of how our comparison analysis might have use for you in your practice.

Sincerely,

Note to InsMark users:  This letter is best used as a pre-approach letter designed for specific telephone follow-up by you.  We do not recommend you use it as a direct mail letter with a postcard response.  If you must use it in this way, replace the last paragraph with: "If you would like to learn more about our comparison analysis, please complete and return the enclosed postpaid reply card."

The above letter to attorneys and CPAs in your community is designed for users who understand InsMark's CheckMate Selling technique.  This is a methodology so important that we reserved a selection in the Guide To Marketing for information about it.  Be sure to review it as it explains a powerful interrelationship between certain InsMark illustration modules.  You will learn fundamental strategies for every presentation, basic or advanced.  The material is applicable to every personal or business insurance situation.