Letter 7

John A. Client

100 Main St.

City, State, Zip                             ____________________

                                                  (Date)

Dear John,

One of the most common financial questions asked by individuals like yourself is: I don't object to acquiring the amount of life insurance I need but --

HOW MUCH IS ENOUGH?

Let's face it -- you and I both know that we need X dollars of income to pay our mortgage and other bills.  And, if we can find a life insurance product to do this, in the event of our death, we'd be satisfied that we had met our responsibilities to the people dependent on us.

It's possible to show you how much life insurance you need by your answering only two questions:

How much income do you want to provide for your family?

For how long?

After that, it's easy to factor in special needs or other sources of income that will help, like:

If you would like to learn more about an analysis like this for you, please complete and return the enclosed postpaid reply card.

Sincerely,

Note to InsMark users:  If you intend for this letter to be a pre-approach mailer, replace the last paragraph with: "I'll call in a few days to arrange a mutually agreeable time to show you details of how this analysis can work for you."

The Survivor Needs Analysis ("SNA") module can do all the calculations mentioned.