Letter 6 |
John A. Client 100 Main St. City, State, Zip ____________________ (Date) Dear John, Because I know you are a hard-working businessman, let me ask you one simple question: WHAT HAVE YOU DONE ABOUT RETIREMENT? So often businessmen, like yourself, get so wrapped up in the day-to-day problems of their businesses that they fail to think about how their business could provide: Retirement Income for themselves Survivor Income for their families There is a way to provide meaningful retirement and survivor benefits. Would you be interested if I could show you a way to:
If you would like to learn more about this plan, please complete and return the enclosed postpaid reply card.
Sincerely,
Note to InsMark users: If you intend for this letter to be a pre-approach mailer, replace the last paragraph with: "I'll call in a few days to arrange a mutually agreeable time to show you details of how this plan can work for you." |