Letter 5

John A. Client

100 Main St.

City, State, Zip                             ____________________

                                                   (Date)

Dear John,

There are many reasons businessmen, like yourself, do not like paying life insurance premiums.

And, if you've thought about it, taxes are probably one of the reasons.  Why?

If you are in the 36% marginal income tax bracket and are paying $2,000 per year in life insurance premiums, you must earn $3,125 before you can pay that premium!

For this reason, many business owners look to group term life insurance and individual term policies to provide the protection they need.  But this, too, can be an expensive proposition.  The Harvard Business Journal has stated that group term life insurance is the most expensive fringe benefit a firm can provide.  Most term policies are inherently inefficient and, worse, group life and term life insurance are seldom in force at the time it is needed -- Death.  Reason?  Both are prohibitively expensive at older ages.

Is there another way?

Yes.  Are you aware that, on a you-pick-the-participant basis, your corporation can:

1.Pay all premiums for personally-owned life insurance, including the cash value component.
2.Arrange for there to be no out-of-pocket personal cost.
3.Arrange that all premiums are paid-up at retirement.

If you would like to learn more about this technique, please complete and return the enclosed postpaid reply card.

 

Sincerely,

 

 

Note to InsMark users:  If you intend for this letter to be a pre-approach mailer, replace the last paragraph with: "I'll call in a few days to arrange a mutually agreeable time to show you details of how this technique can work for you."